This project is one of my personal pieces but one I’m most proud of. I dedicate the project to my father and his dream of owning his own food retail business which he’s already named as ‘Oderfla’.

For this project, I designed a brand identity for Oderfla, a Filipino, family-owned café. My goal was to create branding that reflected the company’s core values of family and community. To achieve this, I incorporated soft, rounded shapes into the brand assets and logo to evoke a welcoming and warm atmosphere. I also integrated family photos into the branding materials and used the owner's favourite colour, red, to further emphasise the café's family-owned heritage.